Description

100 Floral Ideas – An indispensable book for florists and flower lovers

“100 Floral Ideas” is an inspiring and practical handbook for florists, floral arrangers and flower arranging enthusiasts. Written by renowned florists Brigitte Heinrichs & Jürgen Potthoff, this book offers an in-depth insight into the art of table decoration with flowers. It contains more than 100 designs and nearly 400 illustrations, making it a comprehensive source of inspiration and knowledge for professionals and hobbyists alike.

What to expect.

A structured approach to floral design

This book offers a structured and didactic approach to designing and analyzing floral arrangements. Using concrete and understandable examples, you will learn step by step how to create various floral arrangements. Using concrete and understandable examples, you will learn to apply design criteria for various occasions. In addition, you will have the opportunity to deepen your botanical knowledge and study contemporary floral techniques.

A unique tool: the fold-out checklist
One of the special features of this book is the fold-out checklist, which allows you to track and analyze Brigitte Heinrichs’ design decisions. This is a valuable tool for:

• Students in preparation for exams.
• Experienced florists looking to refresh and expand their knowledge.
• Interested laymen who wish to gain a professional understanding of floral table decoration.

What will you learn in this book?

Focusing specifically on table decoration, this book offers numerous examples explained step-by-step. Topics covered include:

• How to match floral arrangements to different occasions.
• The main styles and techniques within floral design.
• How to combine flowers and materials for a harmonious and professional result.
• The application of design principles such as color, shape and texture.

Who is this book suitable for?

• Novice florists who want to learn a structured way to work with flowers.
• Advanced florists who want to refine their techniques and knowledge.
• Floral design students preparing for exams.
• Flower arranging enthusiasts who want to gain an in-depth understanding of professional floral decorations.

Conclusion

“100 Floral Ideas” is an indispensable reference book for anyone who wants to delve into floral design. Thanks to its clear explanations, detailed photos and practical checklist, this book offers not only inspiration, but also concrete tools to get started yourself. Therefore, it is a perfect combination of theory and practice, teaching you step by step how to create beautiful floral table decorations.

Language: German / English
Number of pages: 128
Publisher: Floral Design Edition

Want to take your floral creativity to the next level? Then “100 Floral Ideas” is an absolute must!